by Ambient Array
Find Your Next Profitable Location
(We'll Do the Math)
Identify, evaluate, and prioritize new locations with clarity and confidence.
Tupll (pronounced "TOO-puhl") uses advanced multi-signal modeling to reveal where your brand will thrive—before your competitors see the opportunity.
What Is Tupll?
Tupll is Ambient Array's proprietary site selection methodology—a multi-layered analytical system that blends demographic signals, business activity indicators, competitive context, consumer behavior, and local economic patterns into a single, predictive view of market viability.
Identify High-Potential Markets
Markets with the highest likelihood of profitable performance
Standardized Scoring
Compare candidate sites through a defensible scoring model
Reveal Hidden Growth
Growth pockets that traditional demographic tools miss
Prioritize Opportunities
Across an entire geographic footprint with confidence
Why Tupll Works
Our methodology reflects the decision patterns and analytical expectations of enterprise-level operators and multi-location brands. It is designed to create alpha—a predictive advantage your competitors cannot access.
Multi-Signal Intelligence
We integrate dozens of consumer, business, economic, and behavioral indicators, giving you a far richer view than traditional demographic datasets.
Predictive Modeling, Not Static Data
Tupll forecasts future performance by analyzing directional trends and market movement—not snapshots of the past.
Proprietary Weighting & Scoring
Each model is built uniquely for your brand and your industry's performance drivers.
Decision-Ready Output
Executives receive clear, prioritized recommendations, not raw data.
Category-Creating Approach
We position you for strategic advantage, not just better site selection.
Built for High-Stakes Expansion
Our methodology aligns with the expectations of Tier-One operators, where clarity, defensibility, and executive confidence are non-negotiable.
Our Site Selection Methodology
Tupll applies rigorous data engineering, advanced modeling, and executive-grade interpretation to site evaluation. The result is a site suitability scoring model you can rely on.
Data Collection & Integration
We aggregate dozens of signal types including demographics & psychographics, local business density, commercial activity indicators, consumer mobility patterns, economic & regulatory context, and industry-specific performance factors.
Feature Engineering & Weighting
Using NLP-driven extraction, market taxonomy modeling, and clustering tools, we isolate the environmental and behavioral factors most predictive of performance for your brand.
Predictive Modeling
We deploy a combination of revenue-likelihood scoring, multi-dimensional clustering, distance decay modeling, competitive pressure analysis, and market saturation detection.
Scoring & Prioritization
Every potential site receives a standardized score that reflects viability, risk, and strategic value—making comparisons objective and defensible.
Validation & Backtesting
Using your historical performance data, Tupll validates predictive accuracy and refines weights to ensure reliability in the field.
Executive Interpretation Layer
We translate the model's outputs into clear recommendations aligned with your expansion strategy, budget, and internal decision patterns.
Who Does What?
Site selection from A to Z is a complex and involved process on many levels. You may be wondering how bringing Tupll on board will fit in with your existing site selection process. Here's a typical breakout of roles for a given project:
Tupll's Role
Our experience has shown us that neighborhood factors account for about 80% of a prospective site's ultimate success. Our site selection services cover these functions:
- •Trade area delineation
- •Neighborhood mapping
- •Neighborhood statistics gathering
- •Demand-side indexing
- •Site suitability scoring
- •Catchment analysis
Your Real Estate Team's Role
Meanwhile, we leave the "last mile" analysis to your team or other external partners, including:
- •Parcel-level feasibility
- •Zoning and entitlement review
- •Environmental and Geotech flags
- •Infrastructure readiness assessment
- •Utility load calculations
- •Civil engineering pre-con review
Your Finance Team's Role
Finally, your financial team will be in charge of these important tasks:
- •Sitework cost estimation
- •Pro forma cost modeling
- •CapEx forecasting
- •Budget-to-build alignment
- •GC bids
- •GC value engineering
- •Critical path scheduling
In short: Tupll's role is to provide you with an iron-clad analysis of the latent demand in the area based on data signals you are likely not already analyzing. Your team's role is to make sure specific properties, buildings and facilities fit your needs - both technically and financially. By taking the neighborhood analysis piece off of your hands, you can free your time and resources to carry out these other very important activities.
What a Tupll Project Looks Like
Our service is designed for growth and real estate, site selection, and geographic expansion leaders and teams who seek clarity, speed and strategic alignment - not complexity.
Data Intake & Environment Modeling
We analyze the revenue performance of your existing locations against key success-correlated consumer and commercial factors around each one.
Model Development & Calibration
We build you a 100% custom Tupll site selection model, incorporating a blend of multiple top machine learning models using supervised learning.
Market & Site Scoring
We put your new model to use, evaluating candidate locations along the same dimensions as your model.
Executive-Level Insights Delivery
You receive a revenue prediction score, key location statistics and heat maps for each evaluated location.
Advisory & Ongoing Support
We partner with your team to interpret findings so that your team can secure available land and facilities opportunities within your top revenue location zones.
Insights & Deliverables
Your Tupll engagement produces decision-ready outputs designed for executives, boards, and real-estate teams.
Market Viability Heat Map
Color-coded view of expansion potential across regions, metros, or micro-trade areas.
Location Scorecard
A standardized assessment of each candidate site, including viability drivers, risk factors, and demand indicators.
Scenario Forecast & Ranking
Comparisons of short-list locations with modeled performance under different assumptions.
Executive Strategy Summary
A concise, board-ready narrative explaining where to grow, why, and in what sequence.
How Pricing Works
Ready to talk pricing? Our approach is simple and transparent. We charge a one-time fee for model development. Moving forward, you simply pay for the evaluation of individual sites on a per-site basis (minimum order size limits apply).
Pricing starts at:
New model development (one-time fee):
For brands with existing locations
This approach applies a combination of traditional statistical analytical methods, geographical information system mining, mapping and supervised machine learning to neighborhood consumer and business factors.
For brands building or leasing their first location
This approach applies all of the techniques used for brands with existing locations, except for supervised machine learning.
Ongoing site evaluations (paid on a per-batch basis):
Minimum batch size of 9 locations
* All pricing is subject to change without written notice. Please check with our customer success team for the latest pricing.
Building Your First Location?
Our flagship modeling methodology involves analyzing your existing locations. However, we also build site selection models for brands building or leasing their first property. Ask us how we do it!
Who We Serve
Tupll is built for enterprise decision-makers who need strategic clarity and defensible analytics.
Multi-Location Consumer Brands
Retailers, healthcare groups, wellness & fitness brands, and service networks expanding into new trade areas.
Commercial Real Estate & Development Teams
Organizations that require predictive clarity when evaluating complex markets and high-value projects.
Growth-Stage Organizations
Companies with evolving product mixes and emerging geographic footprints that need structured market intelligence.
Our Ideal Clients
Ambient Array's focus is on evaluating the neighborhood around your candidate locations to assess revenue potential based on area factors. We work best with clients who employ internal teams who are prepared to connect with local market realtors or to inquire directly about available properties.
Client Results & Testimonials
Tupll helped us identify markets we'd been overlooking for years. The clarity changed our entire expansion plan.
CEO, Multi-Location Retail Brand
The scoring methodology gave our board a clean, defensible rationale for every new location.
VP Real Estate Development
Ambient Array feels less like a vendor and more like a strategic advisor at the table.
Chief Growth Officer
The model was so accurate it fundamentally shifted how our team evaluates risk.
Director of Market Analysis
About Ambient Array
Ambient Array is a full-service, data-infused advertising agency specializing in predictive modeling, market intelligence, and executive-grade decision enablement. We combine advanced data engineering with clear, strategic interpretation. We give CEOs and leadership teams the insights they need to grow with confidence.
Get Started with Tupll
Ready to make confident expansion decisions? Contact us today and catch us up on where you are in your site selection journey.
Start Your Location Analysis
Expansion decisions carry weight, with potential millions of revenue dollars at stake. Tupll gives you the clarity to act decisively on new builds or leases by combining rigorous analytics with advisory-level guidance. If you're planning new locations - or just want a more defensible, data-driven strategy - Tupll can help.