Illustrative sample. The grade and statistics are real, from a site in South Austin; some sections use placeholder figures. The street number is withheld; your report names your address.
Site Check · Sample reportIllustrative
West Riverside Drive corridor, South Austin
Typical location
Location Grade C, typical location.54th percentile
Ranks higher than 54% of existing independent coffee shops in urban areas. Grades run A to F, about one in five locations in each.
Location Index: 105 100 = typical. Higher = stronger. A relative scale, not a percentage or a score out of 100.
Typical for its area type, with no clear edge and no clear warning sign. That's useful to know before you commit. See what shapes this grade.
Compared with similar places. Tupll ranks every address against existing independent coffee shops in the same kind of place: urban areas, suburbs, second cities or rural towns. The comparison is set automatically from the address.
Tupll compares locations, not businesses. The grade and the index are relative and say nothing about sales. They cannot see your product, staff, prices, rent, the building, parking, signage, or how easy it is to pull in and out of the lot. A strong operator in an average location routinely beats a weak operator in a strong one.
What shapes this grade
- 83kPeople within 2 miles, top 24 percent of urban coffee-shop locationsNearly half of residents are 18 to 34, and three in four adults hold a degree.
- 204kJobs within 2 miles, top 14 percentThe 2-mile ring takes in downtown Austin, so weekday demand runs deep.
- 920Restaurants within 2 miles, top 6 percentPeople already come here to eat and drink.
The grade cannot see the site itself. Visit at 8 am on a weekday, count the lines at the two nearest independents, and walk the entry from Riverside Drive. The full checklist is on page 6.
The twelve statistics behind the grade
Each one is used by the model, and each matters for reasons you already understand. Together they describe the shape of the model; they do not reveal its weights.
Where a rank is shown, it compares this site with the locations of existing independent coffee shops in urban areas, the same area type as this site.
Who lives nearby
- Residents within 2 miles
- 83,000
- Top 24% of urban locations
- Household income within 2 miles1
- $123,600
- Top 10% of urban locations
- Residents aged 18 to 34
- 48%
- Adults 25+ with a bachelor's degree
- 77%
- Austin area: 52%
Who is around during the day
- Jobs within 2 miles
- 204,000
- Top 14% of urban locations
- Workers who work from home
- 36%
What else is on the block
- Businesses within a half mile
- 842
- Top 25% of urban locations
- Restaurants within 2 miles
- 920
- Top 6% of urban locations
- Shops and restaurants on the immediate block
- 6
- Walk to the nearest supermarket
- 390m
- About 5 minutes on foot
The coffee market here
- Other coffee shops within a half mile
- 14
- See page 4
- Coffee shops opened within 2 miles, last 2 years
- 28
More coffee shops nearby is usually a good sign. It means the neighborhood already buys coffee. It does not prove there is room for one more; the visit on page 6 tests that.
1 The average of block-group median household incomes within 2 miles, the same figure as the 2-mile column of the ring table on page 3. Sources: Census ACS 2019 to 2023, LEHD LODES 2023, Overture Places 2026-08-19.
The area this report describes
A 5-minute drive, the standard for an urban site, defines the trade area. The 1, 2 and 3 mile rings show how the picture changes as you move out.
| Measure | ½ mile | 1 mile | 2 miles | 3 miles | 5-min drive | Austin area3 counties |
|---|---|---|---|---|---|---|
| Residents | 7,800 | 20,500 | 83,100 | 171,400 | 29,000 | n/a |
| Households | 6,100 | 14,000 | 41,700 | 84,200 | 19,100 | n/a |
| Households that rent | 57.6% | 61.5% | 63.5% | 67.4% | 60.0% | 42.0% |
| Bachelor's degree or higher, 25+ | 87.3% | 83.5% | 77.0% | 72.4% | 81.2% | 51.8% |
| Household income1 | $168,700 | $145,000 | $123,600 | $109,200 | $138,400 | $110,700 |
| Jobs located here | 22,100 | 104,200 | 203,900 | 308,000 | 122,200 | n/a |
The drive area is calculated without traffic, so it reaches further than a rush-hour drive. Each column is its own geography, not a total of the others. Job counts are jobs based here, not people present at a given hour. 1 Area average of block-group medians. Sources: 2020 Census; ACS 2019 to 2023; LODES 2023; Valhalla routing over OpenStreetMap. Basemap © OpenStreetMap contributors, OpenFreeMap.
The coffee market nearby
120 coffee shops are listed within 2 miles. The nearest is a tenth of a mile away.
- Nearest listed shop
- 0.1 miles
- Chain share within 2 miles
- 17%
- Opened within 2 miles, last 2 years
- 28
- Within a half mile, model count
- 14
A dense coffee market is a sign of demand, which is why it counts in this site's favor. Your delivered report lists every shop used in these counts.
Counts on this page are directory listings for coffee shops and roasteries. The model's own half-mile count uses a broader set of categories and is shown on page 2. A listing counts as a chain when the directory attaches a brand to it. Listings may be incomplete, out of date or miscategorized; the visit confirms what is actually there. Sources: Overture Places, release 2026-08-19. Basemap © OpenStreetMap contributors, OpenFreeMap.
How the area is changing Illustrative
City-level context, not site-level evidence. Home buying is running above the reference area, while population growth is slower.
Five neighborhoods that fit a coffee-shop profile Illustrative
Places to start your local marketing. This is a demographic ranking, not a forecast of who will buy.
| Neighborhood | Households | Distance | Channel to consider |
|---|---|---|---|
| 1. Zilker | 2,140 | 0.7 mi | Local Instagram and Facebook ads |
| 2. Bouldin Creek | 1,890 | 1.0 mi | Google location-targeted ads |
| 3. South Congress | 2,460 | 1.4 mi | Location-based ads |
| 4. Travis Heights | 1,720 | 1.5 mi | New-mover mail |
| 5. Barton Hills | 2,010 | 1.6 mi | New-mover mail |
Ranked with a rule-based profile using renter share, age, education, daytime jobs and retail density. Household figures and distances in the sample are placeholders. Sources: Census ACS five-year estimates; Overture Places.
What to check on your visit
The grade reads the neighborhood. These five checks read the site.
- Visit the two nearest independents at 8 am on a weekday and count the line.
- Walk the entry from Riverside Drive. Is the turn-in signalized, and is parking visible from the road?
- Check whether the nearest chain has a drive-through.
- Note which shops have seating for laptops, and how full it is at 10 am.
- Ask the landlord for the last two tenants at this address, and why they left.
What this report cannot tell you
- The grade, the percentile and the Location Index compare locations, not businesses. They are relative, they come without a range, and they say nothing about sales.
- It cannot see the product, the staff, the prices, the rent, the building, the parking, or the entry. Any one of those can matter more than the neighborhood.
- It is built on about 8,500 coffee shops across dozens of metro areas, 5,800 of them independents, in every kind of place: urban cores, suburbs, second cities and rural towns.
- It describes patterns, not causes. It can say that locations like this one tend to do well, not that changing something nearby would change a shop's results.
- The neighborhood ranking on page 5 is rule-based, not learned from your customers.
- Sources describe different periods. Each section states its data vintage.
| Residents | 2020 | U.S. Census Bureau, 2020 Census blocks |
|---|---|---|
| Households, income, age, education, renters | 2019 to 2023 | Census American Community Survey, five-year estimates, block groups |
| Jobs | 2023 | Census LEHD LODES workplace data |
| Businesses and coffee shops | August 2026 | Overture Maps Foundation, Places release 2026-08-19 |
| Home purchases | 2024 | HMDA, CFPB data browser |
| Housing permits, population change | 2025 | Census Building Permits Survey; Population Estimates |
| Drive area and maps | September 2026 | Valhalla routing over OpenStreetMap; basemap by OpenFreeMap, © OpenStreetMap contributors |
Report generated September 26, 2026 · Report version 2.1 · Prepared by Tupll
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