Privacy Policy
Effective date: June 15, 2026
Tupll respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, use our product, create an account, submit content, or communicate with us.
By using Tupll, you agree to the practices described in this Privacy Policy.
1. Information we collect
We may collect the following types of information.
Information you provide directly
This may include:
- Name
- Email address
- Company or organization name
- Account login information
- Billing or subscription information
- Messages you send to us
- Feedback, support requests, or survey responses
- Topics, prompts, documents, URLs, keywords, notes, research inputs, or other content you submit into Tupll
Information generated through your use of Tupll
When you use the product, we may collect information about how the platform is used, including:
- Projects created
- Features used
- Searches, models, exports, or reports generated
- Usage frequency
- Error logs
- Device, browser, and session information
- Approximate location based on IP address
Payment information
If you purchase a subscription or paid service, payment information may be processed by a third-party payment provider. We do not intentionally store full credit card numbers on our own systems.
Cookies and similar technologies
We may use cookies, analytics tools, pixels, or similar technologies to understand website activity, improve the product, remember preferences, support login functionality, and measure marketing performance.
Where required, we will provide appropriate notice or consent options for cookies and tracking technologies. California privacy guidance, for example, emphasizes that notice should be provided at or before the point where personal information is collected.
2. How we use information
We use information to:
- Provide, operate, and improve Tupll
- Create and manage user accounts
- Process subscriptions and payments
- Generate topic models, content structures, research outputs, and related product results
- Respond to support requests
- Send product, account, billing, and security communications
- Improve website performance and user experience
- Analyze product usage and feature adoption
- Develop new features and services
- Prevent fraud, abuse, misuse, or security incidents
- Comply with legal obligations
- Market Tupll, where permitted by law
We aim to use personal information in ways that are clear, reasonable, and consistent with the expectations created by this Privacy Policy. The FTC’s consumer protection role includes addressing deceptive or unfair business practices, so privacy disclosures should accurately reflect actual data practices.
3. User content submitted into Tupll
Tupll may allow you to submit topics, keywords, URLs, documents, prompts, strategy notes, research inputs, client information, brand materials, or other content.
We use this content to provide the functionality of the product, including analysis, modeling, organization, expansion, summarization, export, and related outputs.
Unless otherwise stated in a separate agreement, we do not claim ownership of your submitted content. You are responsible for ensuring that you have the right to submit any content you upload or enter into Tupll.
You should not submit highly sensitive personal information, confidential third-party information, regulated health information, financial account information, government identification numbers, or other sensitive data unless Tupll has expressly agreed in writing to process that type of information.
4. Use of artificial intelligence and third-party processors
Tupll may use artificial intelligence models, APIs, cloud infrastructure, analytics providers, payment processors, email platforms, customer support tools, and other third-party service providers to operate the product.
These providers may process information on our behalf only as needed to provide their services to us, subject to their own terms, privacy policies, and data-processing commitments.
Where applicable, we take reasonable steps to work with vendors that maintain appropriate confidentiality, privacy, and security practices.
5. Do we sell personal information?
We do not sell personal information in the traditional sense of exchanging it for money.
However, some privacy laws define “sale” or “sharing” broadly, including certain advertising, analytics, or cross-context behavioral advertising activities. If we engage in activities that qualify as selling or sharing personal information under applicable law, we will provide the required notices and opt-out mechanisms.
California privacy materials state that businesses that sell or share personal information may need to provide a “Do Not Sell or Share” option and describe those practices in their privacy policy.
6. When we share information
We may share information with:
- Service providers that help us operate Tupll
- Payment processors
- Cloud hosting and database providers
- Analytics and product measurement tools
- Email, CRM, and customer support providers
- Contractors or professional advisors
- Legal, regulatory, or law enforcement authorities when required
- Successors in the event of a merger, acquisition, financing, restructuring, or sale of assets
We do not share your submitted project content with unrelated third parties for their independent marketing purposes.
7. Data retention
We retain information for as long as reasonably necessary to provide Tupll, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, improve the product, and support legitimate business purposes.
Account information may be retained while your account is active. Some records may remain in backups, logs, archives, billing systems, or legal records for a limited period after account deletion.
8. Data security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no website, software platform, cloud service, or internet transmission is completely secure. You are responsible for maintaining the confidentiality of your login credentials and for using strong passwords.
9. Your choices
Depending on your location and applicable law, you may have the right to:
- Access the personal information we have about you
- Request correction of inaccurate information
- Request deletion of certain information
- Object to or restrict certain processing
- Opt out of certain marketing communications
- Opt out of certain advertising or analytics tracking
- Request a copy of your information
- Withdraw consent where processing is based on consent
To make a privacy request, contact us at privacy@tupll.com.
We may need to verify your identity before fulfilling certain requests.
10. Marketing communications
If you receive marketing emails from us, you may unsubscribe using the link included in the email or by contacting us directly.
We may still send transactional or administrative messages, such as billing notices, account updates, security alerts, or product-related service communications.
11. Cookies and analytics
We may use analytics tools to understand website traffic, user behavior, product usage, campaign performance, and feature adoption.
You can usually control cookies through your browser settings. Some browser settings may affect how Tupll functions.
If we use third-party advertising or retargeting tools, those tools may collect information across websites or services, subject to their own privacy policies and opt-out mechanisms.
12. Children’s privacy
Tupll is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
13. International users
If you access Tupll from outside the United States, your information may be processed in the United States or other countries where our service providers operate.
Privacy laws in those countries may differ from those in your location.
14. California privacy notice
If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
Depending on how Tupll is operated and whether applicable thresholds are met, California residents may have the right to know, access, correct, delete, or opt out of certain uses of personal information.
California privacy guidance states that privacy notices should describe categories of information collected, purposes for collection, and consumer rights where applicable.
To submit a California privacy request, contact us at:
- Email: privacy@tupll.com
- Mailing address: 1205 BMC Dr #106, Cedar Park, TX 78613
We will not discriminate against you for exercising your privacy rights.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date above.
If changes are material, we may provide additional notice, such as by email, in-product notice, or a prominent notice on our website.
16. Contact us
For questions about this Privacy Policy or our privacy practices, contact us at:
- Email: privacy@tupll.com
- Phone: 512-521-6791
- Mailing address: 1205 BMC Dr #106, Cedar Park, TX 78613