August 25, 2026
The ROI Math on Catching One Cannibalizing Site Before You Sign the Lease
One cannibalizing site can quietly cost seven figures over a decade. See the ROI of catching it early, then get started with Tupll.
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Notes on site selection, market intelligence, and making confident expansion decisions.
August 20, 2026
Site Selection Software vs. Consultants vs. Spreadsheets: A Real Cost-Crossover Analysis
Spreadsheets, consultants, or software for site selection? See the real cost-crossover and where each breaks, then get started with Tupll.
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August 15, 2026
The Hidden Cost of an Incentive Package You Can't Actually Use
Incentives should break a tie, not make the deal. See why chasing an abatement into a weak market backfires, then get started with Tupll.
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August 10, 2026
What Looks Like Growth on a Map Actually Costs on the P&L
A new pin can look like a win and still bleed capital. See what map-based growth really costs on the P&L, then get started with Tupll.
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August 5, 2026
What a Tupll Pilot Looks Like on One of Your Actual Markets
A Tupll pilot is a low-risk backtest on a market you already know. See what a pilot looks like, then get started with Tupll.
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July 31, 2026
How We Validate Site Forecasts Against Actual First-Year Sales
See how hold-out backtesting proves a site forecast against real first-year sales before you bet on it, then get started with Tupll.
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July 26, 2026
How to Defend a Site Forecast When Your CFO Asks Where the Number Came From
When your CFO asks where the number came from, glass-box math is your armor. Learn to defend a site forecast, then get started with Tupll.
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July 21, 2026
The Retailer That Scaled Too Fast: A Cannibalization Post-Mortem
New stores that steal sales from your existing ones leave revenue flat. Learn to catch cannibalization early, then get started with Tupll.
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July 16, 2026
Tupll Has No Brokerage Ties: Why That Matters for Your Recommendation
Brokerage data carries a built-in conflict of interest. See why independent analysis makes your recommendation defensible, then get started with Tupll.
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July 11, 2026
Glass-Box vs Black-Box: What a Defensible Site Forecast Actually Requires
A defensible site forecast means you can open the hood for your CFO. See why glass-box modeling wins, then get started with Tupll.
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July 6, 2026
One Analyst, Thirteen Sites, Three Years: The Math Doesn't Work
One analyst and thirteen new sites in three years does not add up. See how to close the expansion gap, then get started with Tupll.
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July 1, 2026
Why More Location Data Hasn't Made Site Selection Any Easier
More data has not made site selection easier. See why synthesis and glass-box prediction beat a prettier heat map, then get started with Tupll.
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