August 5, 2026
What a Tupll Pilot Looks Like on One of Your Actual Markets
A Tupll pilot is a low-risk backtest on a market you already know. See what a pilot looks like, then get started with Tupll.
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Notes on site selection, market intelligence, and making confident expansion decisions.
July 31, 2026
How We Validate Site Forecasts Against Actual First-Year Sales
See how hold-out backtesting proves a site forecast against real first-year sales before you bet on it, then get started with Tupll.
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July 26, 2026
How to Defend a Site Forecast When Your CFO Asks Where the Number Came From
When your CFO asks where the number came from, glass-box math is your armor. Learn to defend a site forecast, then get started with Tupll.
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July 21, 2026
The Retailer That Scaled Too Fast: A Cannibalization Post-Mortem
New stores that steal sales from your existing ones leave revenue flat. Learn to catch cannibalization early, then get started with Tupll.
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July 16, 2026
Tupll Has No Brokerage Ties: Why That Matters for Your Recommendation
Brokerage data carries a built-in conflict of interest. See why independent analysis makes your recommendation defensible, then get started with Tupll.
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July 11, 2026
Glass-Box vs Black-Box: What a Defensible Site Forecast Actually Requires
A defensible site forecast means you can open the hood for your CFO. See why glass-box modeling wins, then get started with Tupll.
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July 6, 2026
One Analyst, Thirteen Sites, Three Years: The Math Doesn't Work
One analyst and thirteen new sites in three years does not add up. See how to close the expansion gap, then get started with Tupll.
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July 1, 2026
Why More Location Data Hasn't Made Site Selection Any Easier
More data has not made site selection easier. See why synthesis and glass-box prediction beat a prettier heat map, then get started with Tupll.
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