What the model actually found.

Real Tupll engagements where predicted revenue overturned the location call the numbers “obviously” supported. The pattern repeats: the bigger market is not always the better market.

Manufacturing

Two sites, one city. The smaller market won.

A metal buildings manufacturer nearly picked the obvious Kansas City location. The model predicted the smaller market would earn $2.5M more in year one.

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+32%

predicted first-year revenue vs. the obvious pick